How to Design a Brochure: The Ultimate Guide

Table Of Content

• Presentation Folders and Media Kits
• Use solid colors and background images to define each section
• Step 1: Identify the purpose of your brochure and know your potential customers
• How to make a brochure online with Venngage
• Start with one of our top free brochure templates:
• Your brochures deserve to be beautiful and so does the rest of your content
• Free Online Brochure Maker by Piktochart

Before uploading, please set your color settings to CMYK and check for any grammatical or spelling errors. Your answers will form the basis of our project estimate. Most brochures for fashion also include sections on the brand’s history, inspiration, or philosophy to give customers a deeper understanding of your brand’s values and mission. Once you’ve decided, create a mockup of your brochure to see how your copy and own images fit within your preferred format. The tri-fold brochure format is a popular and versatile fold because the three columns are ideal for presenting more detailed information in a compact format.

Presentation Folders and Media Kits

Use graphs, charts, maps, text frames, shapes, and more to convey your message clearly in engaging brochures. Order prints by downloading your files from the brochure maker tool. This fold option creates four panels by folding the paper in half and then in another half, parallel to the first fold. Use this if you have a more detailed presentation like promotional handouts.

Use solid colors and background images to define each section

Never fear, we’ve got the ultimate guide to brochure design. By the end of this post, you’ll have everything you need to create, design, and print a great brochure that drives results and makes a lasting impact on your target audience. Unless you’ve been living under a rock your entire life, you’ve definitely been handed your fair share of brochures. One of the great things about the brochure format is that it’s incredibly malleable – it can be whatever you need it to be, for whatever audience you’re trying to reach, no exceptions.

Digital Brochure - Free Online Brochure Maker - Issuu

Digital Brochure - Free Online Brochure Maker.

Posted: Wed, 07 Oct 2020 00:11:10 GMT [source]

Step 1: Identify the purpose of your brochure and know your potential customers

Download the finished brochure as a PDF with bleed marks or high-res image and send it to be professionally printed. Use the grid view to arrange all of your brochure elements into a balanced composition and see where the brochure will be folded. Customize with your brand fonts or choose from the font selections available in Visme’s editor. Compelling copy is key to a brochure that connects with your audience and motivates them to take action. Use images, icons, and illustration to support your messaging.

Without metrics, you’ll have no idea if you should keep rolling with the same design for future brochures, or if you need to totally overhaul things to drive more results. We touched on this above, but before you design your brochure, it’s so, so important that you define your message. If you don’t know your brand inside and out, all of your branding materials—including your brochures—will feel disjointed and unclear. We guarantee that you’ll get a great brochure no matter what your budget is. Our higher-priced packages offer more experienced designers and more hands-on support. Brochure printing has never been easier, you just have to download your design as a PNG or PDF.

A bi-fold brochure is best for simple and concise messages or for sharing limited content. It’s also a good option to create a more formal or professional look with a second page. Create your own brochure in bifold format using the template below.

With Piktochart, your brochure design needs are taken care of. You can either download it as a PNG or PDF file that’s ready to print. Or get a link for easy sharing via email or social media. Drop us a message and you’ll hear back from our support team.

Your brochures deserve to be beautiful and so does the rest of your content

Visme’s easy-to-use brochure maker has a library filled with professional templates. These templates make it easy to create custom brochures that you can shape to fit your needs. Design a brochure for free utilizing the professionally designed elements available in the Visme brochure creator. Browse our template library below to find the perfect fit. Making a custom brochure doesn’t have to be limited to a few templates you’ve saved on your computer or Google Drive. Import and crop images, align content, apply filters and color schemes with just a few clicks.

When it comes to brochures, it’s all about the design. A great design will compel your audience to read all about what you’re doing. A less-than-stellar design will end up in the trash can. Our interactive creative brief makes it easy to describe your vision for the perfect brochure design and set your budget. Stand out from the crowd with a bold font from our collection. Use icons and stock photography, or create an infographic brochure to grab your audience's attention.

You’ll end up with a brochure that feels true to them, which will help up your chances of success. Join more than 11 million people who already design information with Piktochart’s free brochure maker. Our pre-made templates have helped millions of users grow their business and make their brands look more professional.

If you can, visit printers so you can see their work in person. Viewing samples IRL will always give you a better idea of what you can expect from your print job than looking at samples online. If your CTA is buried in a mountain of text in the last paragraph on the last page of your brochure, guess what? If you want your CTA to actually inspire people to take action, make it big, bold, and impossible for them to miss.

The brochure’s clean and uncluttered design can be further customized with your preferred colors, texts, and design elements that are aligned with your overall branding. This fashion and style brochure template can help you showcase the latest trends, styles, and collections if you’re marketing for a fashion brand or style influencer. As you can see, the page setup and layout are clean and modern, focusing on the models wearing the clothing or accessories, along with descriptions and prices of the items. Our brains are hardwired to be more attentive to visuals. For this reason, you can add images and graphics to brochures to make them more engaging and easy to remember. They can also help illustrate your message and break up long texts or paragraphs.

Show off the great dining experience offered by your restaurant with this visually appealing (and mouth-watering!) template. Choose the right paper based on your budget, deadline, and desired outcomes. The type of paper you choose will affect your brochure’s overall look and feel, as well as its durability and cost. Get creative and consider using each panel’s space to communicate your message effectively.

This bit can come last–you’ve done your convincing, now you can count on your reader to flip to the back of the page to find this information on their own. Don’t waste space explaining data, statistics or survey results. Charts and graphs are easier to understand and more pleasing to the eye. They hit your point home and can also save space on your brochure.